Exhibiting at trade shows is an effective way to grow a business, no matter if it is big or small. That is because it offers the unique opportunity to generate leads and sales through face-to-face connections with potential clients and customers as well as the movers and shakers of your industry. Trade shows can also, however, be a pretty significant investment, which is why it is crucial that you try to get the most bang for your buck. So, how do you do that? By generating as many leads as you can. And how do you generate leads? By driving traffic to your booth. If you aren’t able to attract any attendees to your booth, you will not be able to get any qualified leads.
Whether you are located in a corner or right in front of the entryway, there are some simple tactics that you can apply to drive more traffic to your trade show booth. Here are some of them:
- Set up an attractive booth
The design of your trade show booth is one of the most important factors that will determine the traffic flow. Most attendees are easily drawn to booths that look good. This is why you should design yours in a way that it is able to attract attention from far across the room. Vibrant colors, attractive graphics and even the use of music can help you do that. But make sure that the booth design matches your brand identity.
- Leverage the power of social media
Social media offers a great platform to promote your business as well as your trade show booth. Announcing about the show to your social media followers on Facebook, Twitter, YouTube or Instagram is the first step to garnering positive attention to your booth. Keep all the pages and handles updated with the latest information. You can also offer incentives for those who share or retweet your news and messages.
- Offer refreshments
Who says no to some free snacks? Nobody. You can easily add value to your booth by offering refreshments. Weary attendees tired of walking around the venue can surely be lured in by the smell of chocolates, cookies or even coffee. You need to, however, make sure that you offer easy-to-eat snacks that do not get too messy and can be eaten on-the-go.
- Use literature and business cards
A lot of trade show attendees are reluctant to enter booths for fear of getting caught in a boring sales pitch. But most people will be willing to pick up literature like brochures to get information on your products and services. Literature with industry advice can also be helpful. You should also put the business cards in a place where they are easily accessible.
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