When it comes to an upcoming event, you may think you have everything planned and ready to go. However, when is the last time you changed or updated your signage? If it has been a while, now may be the time to make a change.
If you do not have clear and concise signage that directs attendees to you and lets them know what you offer, you may find your booth or display is passed by without a second glance.
Keep in mind that there is no need for signs to be practical. Since they are so visual, the signs you use give you more than a few opportunities to promote your brand and business, and when necessary, your business’s sponsors.
A crucial part of any event is to satisfy the sponsors enough so that they will continue to provide support in the future. The right signage provides an effective way to show your appreciation for their contributions and to recognize them for their actions.
Now that you understand the importance of the right event signage, it is good to learn more about the available options.
The Step and Repeat Law
The step and repeat wall is a unique backdrop that features the same logo, repeated across the surface. These are commonly seen at movie premiers and on the red carpet. Usually, this type of backdrop is the first thing that is seen at any event.
You can put your logo on this wall or add the logos of your sponsors. Regardless of what you choose, you will find this type of signage is quite engaging and eye-catching. Another good reason to use this type of wall is that it is long-lasting. Many people will stop to take photos in front of it and then share those photos online. This makes it an effective and a great marketing tool.
A Social Media Photo Zone
While this is similar to the step and repeat wall mentioned above, this area is typically more “social media-friendly.” The advantage of this type of signage is that you can create perfect sponsorship opportunities and engage your attendees. Just make sure the photo zone has the event hashtag or handles posted prominently. This will ensure all the photos posted are easy to find at the end of the day.
Banners are typical, but they are also quite versatile. You can use these both indoors and outdoors. Also, you can repurpose the banners for use at future events. With the right banner, it can serve as a giant welcome or for directional purposes. It can also be filled with information for the event.
As you can see, signs play a huge role in the success of any event. If you want to ensure that you get the best possible results from the event you have planned, make sure you keep the tips and information highlighted here in mind. When you do, it will pay off and help you get more attention at your next event.