Who says banners have to be boring? Put a new twist on your banner marketing with these 8 banner design ideas that will blow away the competition.
One of the first steps to coming up with a new service or product is advertising. What is the best way to advertise you ask? A well thought out banner.
Your banner needs to reach out to your audience, draw a crowd, and deliver your overall message in a clear way that anyone would be able to understand. Are you not sure where to start? We have a few ideas that you can use.
Here are 8 banner design ideas and tips that you can springboard off of and draw in plenty of people, no matter what your product or service is.
1. White Space is a Dear Friend
White space is an area of your banner that has nothing on it. It's completely negative, blank space. It sounds like a waste but it's really not.
The thing is, you don't want your banner to be too crowded or noisy. This may draw your audience's attention away from the overall message that you're trying to convey. So, to keep everything in focus, utilize white space.
Now, you may be asking "But my banner is yellow?" You can still use white space because it's simply just any part of the banner that isn't filled with text or patterns. The color doesn't necessarily have to be white, just blank.
2. The Design Should Be Simple
When creating a banner, less is always more. You don't want it to be too cluttered because then it's hard to read and really overwhelming.
You will draw more people in with a banner that is simple, easy to read, clean, and polished. This will make you look more professional in the long run so, put away the big flashing signs and blinking lights.
3. Have Clear Objectives
Before you even start on the banner, it's a good idea to know what your objectives are. Are you making this banner to advertise a product? Are you persuading them to do something?
Take into consideration the time of year, where you are, and what you want to accomplish. This will give your creative design some focus and this focus will give you better results.
4. Address Your Target Audience
Before making the banner you need to figure out who your target audience is. Once you've decided who you want your audience to be, it's time for a little research. It's not enough to just decide that they're your target.
Teenagers are into different things than adults and vice versa. For instance, you don't want to make a banner focused on trading card games to target an adult. Your content needs to match up.
5. Graphic Banners
Now that we've gone over a few protips here are some banner examples that you can incorporate into your design.
Sometimes one of the most powerful things is a person's interpretation of something. You can let your audience have this if you simply go with a graphic banner rather than using text.
This idea is good for promoting an event or showing off a product. Keep the text to a minimum and let others take the banner in whatever direction they want.
6. Colorful Banners
Less is more applies to text and graphics, but not color. Color makes a statement and grabs attention. Color psychology is also a very true and powerful thing.
You can influence someone's mood just by the colors you choose. For example, if you're advertising food, colors like red and yellow instills hunger to those who see them. It's probably why fast food chains like McDonald's uses so much yellow in their advertising.
If you're promoting your babysitting service then you'll see a lot of results if you use pastels because people associate them with babies. It's all about clever planning and using people's minds against them. It may sound devious, but it's effective.
7. Photo-Centric Banners
If you fail with text and graphics, a picture is usually worth a thousand words. A photo can bring out more human emotion than anything else in most cases. The realism will give people a chance to place themselves into the banner.
When they can put themselves in the banner it will make them more connected to it. This will draw them into the message you're trying to convey.
There is really no bad time to use a picture either. If you have a photo that you think will bring your message home, go ahead and use it.
8. Typographic Banners
Typographic banners are the opposite of graphic banners. They have more text than anything else. You'll use this if you have a lot of information you need to share with the world.
This method works well if you're promoting an event and need to let everyone know about the time, date, and location that it's taking place. It's also good if you want to get your mission statement out there in the open or you just want to deliver a message. Typographic banners are the perfect way to give all this information in a visually interesting way.
Banner Design Ideas that Will Capture an Audience
Having a banner is a perfect way to draw an audience to your products and services. There are many different types of banners that are great for various purposes. It's up to you to come up with an objective and build your banner around it while keeping key design elements in mind.
Are you ready to bring your banner design ideas to life advertise your business? Contact us with all your questions or to get a quote on our services.